Web development is the process of building, creating, and maintaining websites and web applications by using programming languages like HTML, CSS, and JavaScript to code the functionality and user interface, as well as managing databases and ensuring security, performance, and usability across different devices. It encompasses a wide range of tasks, from designing the look and feel of a site to coding its features, optimizing it for speed and search engines (SEO), and ensuring it runs smoothly on various devices.
Web design is the process of creating the look, feel, and functionality of websites, balancing aesthetic appeal with user experience and performance. It involves various disciplines, including graphic design, user interface (UI) and user experience (UX) design, and content creation, to ensure a website is visually engaging, easy to use, accessible across devices, and optimized for search engines.
App development is the process of creating software applications, especially for mobile devices, involving stages like planning, designing, developing, testing, and publishing. Key considerations include defining the target audience, choosing the right platform (native or cross-platform) and development method, and focusing on user experience (UX) and interface (UI) design. The process requires skills in programming languages, but platforms like no-code builders are also available for non-technical users.
App design is a systematic process focused on creating a functional, user-friendly, and visually appealing mobile application. It combines User Interface (UI) and User Experience (UX) principles to create an intuitive and engaging product.
Advertising is a form of paid communication intended to inform, persuade, and influence a target audience to take a specific action, such as purchasing a product or service, or supporting an idea. It uses various mass media channels to reach a large or defined audience, with the primary goals of creating sales, increasing brand awareness, or enhancing a company's reputation.
Pricing:
Web and app development, design, and advertising costs vary significantly based on complexity, features, location, and chosen platform, with development often ranging from Rs. 2,000 to Rs. 50,000, development and design costs depending on complexity and tiers (e.g., basic, standard, premium), and advertising pricing based on channel (e.g., TV, online), reach, and bidding models like CPC or CPM.
Web and App Development Pricing :
Factors :
Complexity & Features: More complex features, user interaction, and backend functionality increase costs.
Platform: Developing for multiple platforms (iOS and Android) or using native development for each can double costs compared to cross-platform solutions.
Technology: Use of advanced technologies like AI, VR, or machine learning adds to the cost.
Developer Location: Developer rates vary by location, with US/UK rates being significantly higher than Indian rates.
Cost Estimates :
Complexity & Features: More complex features, user interaction, and backend functionality increase costs.
Simple App: Can cost Rs. 2,000 – 20,000
Medium-Complexity App: Around 20,000 – 50,000.
Complex App: From 50,000 upwards.
Web and App Design Pricing :
Factors :
UI/UX Complexity: Simple, standard, and advanced UI/UX design tiers correspond to increasing costs.
Project Scope: The number of pages and features required influences the design budget.
Cost Estimates :
Complexity & Features: More complex features, user interaction, and backend functionality increase costs.
Simple App: Can cost Rs. 5,000 – 20,000
Medium-Complexity App: Around 20,000 – 60,000.
Complex App: From 60,000 upwards.
Advertising Pricing :
Advertising costs vary by platform and model:
Online Advertising (e.g., Google Ads, Facebook Ads):
Cost-Per-Click (CPC): You pay each time someone clicks on your ad.
Cost-Per-Mille (CPM): You pay for every thousand times your ad is shown (impressions).
TV Advertising:
CPM: Costs are based on the viewership of the channel, the time slot of the ad, and the target audience.
Last revised on October 05th, 2025